The study was based on two findings:
- The ratio of connections that men have to connections that women have.
- The ratio of male members on LinkedIn to female members.
The results were interesting. In tobacco industries, where we think that it is male-dominated fields, women were the predominant users. While men were more than women in fields like cosmetics industries, which are most known as female's fields. "Why? LinkedIn suggested the “minority sex has to network harder than the dominant sex to break into those industries.”
http://money.usnews.com/money/blogs/outside-voices-careers/2011/06/22/are-men-better-than-women-at-online-networking
That is a very good hypothesis. But, one question: Why are they focused on industries? For instance are professionals really trying to work for a certain industry? Reading the article, I think it is saying that people IN the industries USED Linked In most often when they are the minority gender.
ReplyDeleteThe only reason I think that they would focus on industries, and separating them into categories such as cosmetics and tobacco, would be to allow for ease of gathering of statistics regarding what they were after. However, it does appear to leave out currently unemployed or students trying to get a start with professional networking as they have not typically entered a particular industry yet.
ReplyDeleteI think its true that women hold the highest probability of being addicted to online shopping. I find it odd that its kind of reversed as far as industry goes. Is it possible that the reason is that women are more dominant in the tobacco industry is because they are buying more men and men are more dominant in the cosmetics industry because they are buying for women? I think the numbers could be slightly distorted.
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