Brick-and mortar retailers of the 1990's have realized the potential for greater profits and cost reduction through the use of e-commerce. Also, while it may be difficult to gain a customer following online, it is much easier and less expensive to begin an online business. Businesses can more easily get an advertisement to particular consumers. Whether customers have been to the business before and given an email address, the business advertises on a site like Facebook or the business comes up in a search for some item, its just easier.
Now for some of the reasons that online compulsive shopping is more serious than traditional shopping:
- Can't see any empty wallet when buying online
- Can't get the "high" of holding the purchased item
- Can easily visit many stores and buy many items in minutes
I have focused on US consumers for the majority of the post but I also found a survey from China where 71% of respondents stated that they were addicted to online shopping. That is an outrageous number! The survey was conducted earlier this year and the exact definition of 'addiction' was not given but that is still astonishing to me.
I know that not everyone has a problem with this subject and I'm sure a large number of people use the Internet to more thoroughly research purchases. However, this issue caught my attention and I thought I should give a little more information about it. Enjoy and explore more if you are interested.
Citations:
http://www.addictionhelpcenter.com/online-shopping-addictionhttp://english.peopledaily.com.cn/90001/90776/90882/7273391.html
